Video Brochures Are So Versatile
There’s no doubt that video has made itself indisposable in the marketing world over the last decade. Whether you’re a visual or auditory learner, videos provide the perfect medium and can be cut down to minimal lengths.
It’s easier to keep a viewer’s attention, and it’s undoubtedly more popular than reading an article or email. The same can also be said for brochures.
Think about it. You may have picked one up because of the colours and imagery, but where is it now? This is where promotional video brochures come in handy.
Read on to find seven great business uses for promotional video brochures.
No.1 Recruiting
Instead of handing potential employees a piece of paper, or talking their ear off with a marketing speech, what if you could give them a video to watch? With video brochures, you can.
All the information is available at their fingertips, and you can even allow them to take it home with a business card if you want! That way, they can review the things the video went over, and they have a direct line of contact if they’re interested in any jobs you might be offering.
No.2 Direct Marketing
People are more attracted to companies that understand their pain points. If your product or service offers something that other companies don’t, then it’s worth talking about in any video you put together, especially this one.
Begin with a hook that grabs your viewers’ attention, and then take off from there. This approach is direct because you can create more than one video for different aspects of your company.
For example, one video could be for newcomers explaining your story and telling them what you can offer that others can’t. (Remember those pain points?)
Another video could target customers you’ve had for a long time but want to keep interested. Filling it with news or updates on your company is the perfect way to keep everyone in the loop.
No.3 Training
Thanks to promotional video brochures, the days of long orientations are over.
Training videos are perfect for growing companies that don’t have the time to teach someone the ins and outs of the company individually
A video brochure is helpful because it lays all the information out right then and there.
Training videos are also convenient because they don’t require everyone to be in one room together. Video brochures can save a lot on time, travel, and other expenses associated with large gatherings.
Not only that, but it provides those that have to take in the information an unformatted time and place to do. Not everyone can be on their A-game at any moment, so giving them a video option with a due date allows for added freedom.
No.4 Marketing
Video brochures can also be used for general marketing purposes, like for any services, products, or anything else your business has to offer.
They cost a lot less than a TV commercial or social media ad, but they pack twice the punch and feel a lot more personal.
These advertisements can also be supplemented with printed pages and other products that pair with your video. Not only that, but if you’re interested in advertising on social media, your video can be optimized for any platform.
No.5 Promotional Campaigns
Promotional video brochures are perfect for promoting new products or other limited edition things you might be selling or offering. They’re easy to customize and come with many different options depending on what you’re trying to market.
This is especially easy with the Bespoke video brochure design. You can create anything from an idea that comes out of the box to a display panel that can be set anywhere.
The only limit to the design is your imagination.
No.6 Video Mailers
Much like direct marketing, you can target specific audience members with a video mailer.
This reaches further, though, because you can create event invitations with them or simple reminders of an upcoming event. You can display a luxury of any kind with presentation boxes that play your video automatically when opened, or you can create a package with different things inside.
No matter the event or promotion, a custom-made video mailer is bound to let someone know that you put time and thought into promoting your product and making sure they get the best possible version of it.
No.7 Update Existing Customers
Sometimes you want to let customers know what you’ve been up to, but you want to step it up from the usual email or Christmas postcard. That’s where video mailers are perfect.
Instead of sending the typical marketing or update email, you can have a video mailer delivered to them! You can fill the video with all the essential news you want to give your customers while they have something cool to remember your company by.
This is also a way of letting them know you remember them and that they play a vital role in your company’s success.
Remember These Ideas When Creating Your Promotional Video Brochures
There’s no doubt that video brochures are the best way to reach any member of your audience. You’re presenting them with an unforgettable and impressive mode of communication that they’re sure to tell their friends about.
Remember this article when you’re brainstorming ideas for your promotional video brochures. Even better, bookmark it and come back when you need a refresher.
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